Terms of Service

1. Agreement to Terms

By installing or using the PixelWe application ("the App") provided by Warewe Consultancy Pvt. Ltd. ("Company", "we", "us", "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not install or use the App.

Legal Entity: Warewe Consultancy Pvt. Ltd.
Registered Address: 677, Sector 42, Gurugram, Haryana 122009, India
Contact: support@warewe.online
Applicable Law: These Terms are governed by the laws of India.

2. Description of Service

PixelWe is a Shopify application that enables merchants to connect their stores with Facebook's advertising infrastructure. The App provides the following core functionalities:

• Facebook OAuth Connection: Establishing a secure, authorized connection between your Shopify store and your Facebook Business account.
• Pixel Management: Creating, configuring, and syncing Facebook pixels for conversion tracking.
• Event Transmission: Sending purchase, add-to-cart, and page view events from your store to your Facebook pixel.
• Analytics Dashboard: Displaying pixel performance metrics and connection status.

3. Eligibility and Registration

3.1 Eligibility

You must be a Shopify merchant with an active store to use the App. By using the App, you represent and warrant that:

• You are at least 18 years of age
• You have the authority to bind your business to these Terms
• Your Shopify store is in good standing with Shopify Inc.
• Your Facebook Business account is in good standing with Meta Platforms Inc.

3.2 Account Registration

The App authenticates you via Shopify OAuth. We do not maintain separate user accounts. Your use of the App is tied to your Shopify store ID and associated Facebook credentials.

4. Fees and Payment

4.1 Pricing

PixelWe is currently offered as a free application. We reserve the right to introduce paid plans in the future. Should we introduce fees, we will:

• Provide at least 30 days advance notice via email and in-app notification
• Offer existing users the option to continue on existing terms for a minimum of 90 days
• Maintain a free tier with basic functionality

4.2 Shopify Billing

Any future paid plans will be processed exclusively through Shopify's Billing API. We do not collect or store payment credentials directly.

5. Licenses and Access

5.1 License Grant

Subject to your compliance with these Terms, we grant you a non-exclusive, non-transferable, revocable license to install and use the App on your Shopify store for your internal business purposes.

5.2 Restrictions

You agree not to:

• Reverse engineer, decompile, or disassemble the App
• Use the App in any manner that violates Shopify's or Meta's terms of service
• Transmit events on behalf of stores you do not own or operate
• Use the App to send fraudulent or misrepresented conversion data
• Attempt to circumvent any usage limits or security measures
• Resell, sublicense, or distribute the App to third parties

5.3 Suspension and Termination

We reserve the right to suspend or terminate your access to the App immediately without prior notice if you violate these Terms. Upon termination:

• Your license to use the App is revoked
• We will initiate deletion of your store data within 30 days
• Facebook pixel connections will cease functioning

6. User Obligations

6.1 Compliance with Platform Terms

You are solely responsible for ensuring your use of the App complies with:

• Shopify Terms of Service: Including Shopify's Acceptable Use Policy and API License Agreement
• Meta Platform Terms: Including Facebook's Terms of Service, Commercial Terms, and Meta Platform Policies
• Applicable Laws: Including Indian IT Act, 2000, GDPR, CCPA, and other relevant privacy regulations where you operate

6.2 Consent and Notice

You represent and warrant that you have obtained all necessary consents and provided all required notices to your customers regarding the collection and transmission of event data via Facebook pixels, as required by applicable law and Meta's policies.

7. Intellectual Property

7.1 Our IP

The App, including its code, design, branding, and underlying technology, is owned by Warewe Consultancy Pvt. Ltd. and protected by Indian and international intellectual property laws. You acquire no ownership rights by using the App.

7.2 Your IP

You retain all ownership rights to your store data and Facebook account information. We claim no intellectual property rights over your data.

7.3 Feedback

If you provide us with suggestions, feature requests, or other feedback, you grant us an irrevocable, perpetual, royalty-free license to use such feedback to improve our services without obligation or compensation.

8. Third-Party Services

The App integrates with third-party services that are governed by their own terms:

We are not responsible for the availability, functionality, or compliance of these third-party services. Your use of Shopify and Facebook is solely governed by your agreements with those platforms.

9. Disclaimer of Warranties

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY INDIAN LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING:

• IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT
• WARRANTIES THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE
• WARRANTIES THAT DEFECTS WILL BE CORRECTED
• WARRANTIES THAT THE APP WILL MEET YOUR SPECIFIC REQUIREMENTS OR OBJECTIVES

WE DO NOT WARRANT THAT THE APP IS COMPATIBLE WITH ALL SHOPIFY STORES OR FACEBOOK BUSINESS ACCOUNTS, OR THAT IT WILL BE FREE FROM BUGS, ERRORS, OR VULNERABILITIES.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY INDIAN LAW, IN NO EVENT SHALL WAREWE CONSULTANCY PVT. LTD. BE LIABLE FOR:

• INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
• LOSS OF REVENUES, PROFITS, DATA, OR BUSINESS OPPORTUNITIES
• DAMAGES RESULTING FROM INTERRUPTION OF SERVICE OR SYSTEM FAILURES
• CLAIMS ARISING FROM YOUR USE OF SHOPIFY OR FACEBOOK SERVICES

OUR TOTAL LIABILITY TO YOU SHALL NOT EXCEED THE GREATER OF: (A) THE AMOUNTS PAID BY YOU TO US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100).

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO THESE LIMITATIONS MAY NOT APPLY TO YOU.

11. Indemnification

You agree to indemnify, defend, and hold harmless Warewe Consultancy Pvt. Ltd., its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to:

• Your use of the App in violation of these Terms
• Your violation of Shopify's or Meta's terms of service
• Your violation of applicable laws or regulations
• Any disputes between you and your customers regarding pixel tracking

12. Modifications to Terms

We may revise these Terms from time to time. Material changes will be communicated via:

• Email notification to the registered store owner (at least 14 days in advance)
• In-app notification within the Shopify admin dashboard
• Updated posting on this URL with a new effective date

Your continued use of the App after the effective date constitutes acceptance of the modified Terms. If you do not agree to the changes, you must uninstall the App.

13. Termination by You

You may terminate these Terms at any time by uninstalling the PixelWe app from your Shopify admin. Upon uninstallation:

• Your license to use the App immediately terminates
• We will cease all API calls to your store and Facebook account
• Your data will be scheduled for deletion within 30 days
• Facebook pixels will no longer receive events from your store via our service

14. Governing Law and Dispute Resolution

14.1 Governing Law

These Terms shall be governed by the laws of India. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts in Gurugram, Haryana.

14.2 Arbitration

Any dispute arising out of or relating to these Terms or your use of the App shall first be attempted to be resolved through good faith negotiations. If the dispute cannot be resolved within 30 days, it shall be referred to arbitration in accordance with the Arbitration and Conciliation Act, 1996. The arbitration shall be conducted in Gurugram, Haryana by a sole arbitrator appointed by mutual agreement. The proceedings shall be in English.

14.3 Class Action Waiver

YOU AGREE TO RESOLVE DISPUTES WITH US ON AN INDIVIDUAL BASIS AND WAIVE ANY RIGHT TO PARTICIPATE IN CLASS ACTIONS, CLASS ARBITRATIONS, OR REPRESENTATIVE PROCEEDINGS.

15. General Provisions

15.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Warewe Consultancy Pvt. Ltd. regarding your use of the App.

15.2 Severability

If any provision of these Terms is held to be invalid or unenforceable under Indian law, the remaining provisions shall remain in full force and effect.

15.3 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

15.4 Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms without restriction in connection with a merger, acquisition, or sale of assets.

15.5 Contact

For questions regarding these Terms or to provide legal notices: